Visual Identity
"A trademark is the signature of a company as opposed to the signature of an individual. It should as closely as possible embody in the simplest forms the essential characteristics of the product or institution being advertised. It should be easy to identify, and it should serve to glorify the merchandise in question, which is often dull and utilitarian by nature. A trademark is a miniature poster, which should sell in a nutshell.”
— Paul Rand
Haddon Vet—Trademark and Visual Identity
A friendly and forward-thinking animal hospital in Haddon Heights, NJ.
Trademark for Haddon Vet.
Front of business card, including the pill motif as a part of the patterned background.
Back of business card.
Trademark featured on Haddon Vet's website.
David Heilman, Psy.D.—Trademark and Visual Identity
Dr. Heilman is a Licensed Psychologist within the District of Columbia.
Trademark for Dr. Heilman.
Business card and letterhead.
Logo featured on Dr. Heilman's website.
Business card for Dr. Heilman.
Letterhead for Dr. Heilman.
Mary E. Branch Community Center—Trademark
The Mary E. Branch Community Center trademark represents fun, growth, and will inspire every child and young adult who walks through the doors after school and during the summer. The community center was in the phase of campaigning for funds to renovate and reopen after several years. During the development phase, it was important to discover what about the center captivated those in the past, so that the logo could represent their positive experiences.
Learning Lab—Trademark
With scientific studies and history as its foundation, this educational podcast discusses the progression of including technology in the classroom.
Garden of Life—Trademark (Concept)
A chiropractic and wellness center.